Follow our CEO Justin Halfpenny as he explores LAMMA 2019, the UK’s largest agricultural and machinery event.
Taking place earlier this year, the LAMMA show welcomed thousands of attendees and featured 650-plus exhibitors showcasing the latest farming machinery, equipment, and innovative technology.
In this latest video, Justin interviews a number of leaders from within the industry, with a focus on how technology is transforming the after-sales strategies for their products and services to meet the demands of today’s customers. This is a key trend impacting manufacturers, as products and services in all industries require accompanying technologies to deliver a greater customer experience.
As traditional paper-based assets like product manuals and user guides continue to be replaced by digital channels such as mobile apps, customers want information easier, quicker, and in more detail, to enhance their use of machinery and equipment. Watch the video to find out more!